Alcalde’s Homemade Goodness
Alcalde’s started in 2015 from a small home kitchen in Cavite. Faced with domestic challenges, the family thought of how they can improve their lives. And so, they looked at talents and resources available to them.
Josefina, the family matriarch, was a good cook. More importantly, she was hardworking, too. She liked Filipino food, and thought of taking it to the next level. Producing gourmet products, made from natural ingredients, came to mind.
After months of testing, Jocelyn was able to come up with a recipe for gourmet tuyo. Approved by the family, they packaged it in a nice bottle. They consequently came up with professional looking packaging as well.
When they started receiving orders, they were rather surprised. It seems like they had stumbled upon a good idea.
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